Healthcare mailing lists are lists that contain the details of professionals that work in healthcare and related industries. They cover a fairly broad range of organisations from acupuncture specialists, to health centre mangers to doctors. If care is taken and lists are purchased from a reliable direct mail list broker, these lists can target the industry’s top professionals; the real decision makers within their organisations.
Due to the breadth of this industry, healthcare mailing lists are often narrowed into the following fields:
- Specialty (gynaecologist, general practitioner, dentist, etc.)
- Area of professional interest
- Size of practice
- Prescription volume
- Secondary specialty (if appropriate)
- Geographic location
- Type of medication prescribed
The income of the people within the healthcare sector is often what makes it appeal most to marketers. The average income of professionals in this niche averages over $140,000 dollars per year. Due to the regulated nature of the healthcare industry, the majority healthcare professionals tend to affiliate themselves to at least one organisation. This means that healthcare mailing lists are often of high quality and frequently updated. As contacts will often be included in several organisations, ensure any mailing lists purchased are frequently checked for duplicate records, as this could unintentionally reduce the number of unique records purchased.
Because of the perceived quality of healthcare mailing lists, they do tend to cost more than other types of mailing lists such as residential mailing lists but this should not put people off them. If the product marketed is suitable to the target audience then the return on investment (ROI) from these mailing lists can be significant.
The smarter marketers will look to not only market products to those in the higher echelons of the healthcare industry, but they will look to influence and impress them. Dentists for instance are highly respected, and will often recommend toothpastes and toothbrushes to their clients. Marketers will often provide incentives for dentists to promote their products, and healthcare mailing lists are a great way of identifying these influencers.
The healthcare industry tends to be very career driven, with people often remaining in the industry for 30 years plus. It’s therefore possible to attract customers that will go on spend with you for the duration their career, and this should be factored into any ROI calculations.
This article is designed to give a brief overview of healthcare mailing lists. There are many other factors to consider when purchasing mailing lists, and reading some of the other articles on this website will help you through that process. If anything requires further clarification please use the form below and I will do my best to help.